21North is a technology platform that brings together all stakeholders of the car servicing industry to provide an end-to-end solution to manage their operations. They provide outsourcing solutions for non-core activities of service stations. Their app enables service centers to manage their pick-ups and drops, shop floor efficiency and provide customer delight.


We did a series of 12 print ads for 21 North for an auto magazine. The idea was to use their key service offerings and produce one ad for each offering. Considering that the auto magazine is cluttered with images of cars, we decided to break away from an image-based route to try isometric design style. The copy was a balance between quirky and straightforward to have an appeal for the relevant audience.

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