GC managed the social media handles of ABGLP for four consecutive years with the aim to increase ABG’s preference in the hiring rankings on campus. Over the four years, we created regular content and specific campaigns for hiring and engagement. The quality of content increased the community size from almost 0 to over a lakh organically. It also drove the engagement up and ultimately resulted in the AC Nielsen ranking of ABG to go up from 15 to the top 4. In the four years of managing digital communication for the program, we were able to achieve the business objective set initially through effective, result oriented communication.
Every year, when a new batch of ABGLP joins, they are introduced within the group with much glory and pomp. They are the young leaders who will be groomed to become business leaders within the group. We create a profile book every year which is shared with the senior leaders for them to get to know the batch. Every year, a different theme is chosen to bring out the best of the batch!
ABGLP goes to business school campuses multiple times in a year to hire students. The pre-placement talks were earlier delivered through presentations. However, to increase the effectiveness of the talks and to engage the students, we decided to create a visual aid in form of a video. This video was created to communicate the size and scale of ABG in a fun, engaging format. We chose to not use any photographs or videos, but instead, animate the facts with an upbeat background track. This resonated more with the young audience at business school campuses.
The second video is a digital film made to capture the nerves before a campus placement and to give it a twist. The light mood of the video hopes to make the students laugh a bit and get them to calm down before the placements.