Aditya Birla Group is a 165+ years young conglomerate with operations across multiple industries and geographies. ABG recruits young talent from the tier I business schools every year under the ABG Leadership Program. This program gives the young leaders from business schools a world of opportunities to learn and grow on their chosen career paths.


GC managed the social media handles of ABGLP for four consecutive years with the aim to increase ABG’s preference in the hiring rankings on campus. Over the four years, we created regular content and specific campaigns for hiring and engagement. The quality of content increased the community size from almost 0 to over a lakh organically. It also drove the engagement up and ultimately resulted in the AC Nielsen ranking of ABG to go up from 15 to the top 4. In the four years of managing digital communication for the program, we were able to achieve the business objective set initially through effective, result oriented communication.

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