Amnesty International is a London-based non-governmental organization focused on human rights with over 7 million members and supporters around the world. Their mission is to campaign for "a world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights instruments." We have worked for Amnesty International India office which deals in issues specific to India like under trials, minority rights, women’s rights and more.

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Amnesty International took a stand against the use of pellet guns by the Army in J&K. Pellet guns have long term impact on the physical and emotional being of people. The problems range from blurred vision to complete blindness. We created newspaper ads for them to create an awareness about the use of pellet guns with the hope to stop their usage. The campaign got a great response in the state.

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