Britannia Good Day is the second largest cookie in India. It has been a brand which has stood the test of time in terms of market leadership and customer loyalty. They created the cookies category with their premium cashew and butter cookies. A few years back, they did a brand refresh by changing the logo and the positioning of the brand to – Smile for a Good Day. Their new identity had a distinct smile in the logo unit and was to be used for creating the new brand language.

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Since we were engaged for a long duration, we got the opportunity to work with the brand on an outdoor campaign as well. This was created for the World Smile Day campaigns. This gave us an opportunity to make the World Smile Day campaigns in to a 360 degree campaigns.

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