Capital Float is an NBFC registered which provides business and personal loans across India. They are the leading digital lender of India making borrowing money for business goals and personal aspirations really easy. Their proprietary technology has made the whole process smooth and fast. They cater to the segments of customers which typically go underserved by the traditional banking channels.


We did a national campaign for one of their leading products – Merchant Cash Advance. Considering the product is a loan against card swipes, the card swipe machine was chosen to be the hero. We added a little bit of detailing into the visual by giving the subliminal positive message of loan approval on the card receipt. This hoarding was then adapted to many sizes and languages for a pan India release.

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