Housejoy is India’s leading home and personal services provider. More and more Indians are moving into independent accommodation in new cities on account of their jobs. This creates a strong need for an organized provider for these services. They have managed to create great value by alleviating the pain points of a time-starved cosmopolitan audience.


This was a funny narrative of a maid cribbing about the amount of work she has to do for Diwali cleaning. She insists that it is not a job for her. The house owner is already a step ahead by calling the Housejoy team which comes in like a ninja army and cleans out every part of the house. The video brings out the typical maid and owner equation – making it very relatable to the key TG for the campaign – the housewives.

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