The name of the brand originates from the word experience. While designing the logo, we kept in mind two things -music and the experience. We had to derive the logo out of the Radio Indigo logo typeface – so the initial part of the logo was kept as is – as part of the brand architecture. An animated human being enjoying an experience has been used to represent x. The P in the name has been inspired from the play button of a music player. All in all, a colorful logo was created to match the personality of the brand.
We launched the Indigo XP travel experience on social media. The first experience was a music performance under the Northern Lights. The experience was exclusive and we created designs which were smart and music led. The beautiful visuals of Norway alongside brilliant song lyrics made for a very desirable experience! We were able to successfully meet the targets on the sales for the first experience.