Indigo XP is the parent company of 91.9 Radio Indigo, a leading English music radio channel in Bangalore. Indigo XP is an experience company creating and curating events with music at the heart of them.


The name of the brand originates from the word experience. While designing the logo, we kept in mind two things -music and the experience. We had to derive the logo out of the Radio Indigo logo typeface – so the initial part of the logo was kept as is – as part of the brand architecture. An animated human being enjoying an experience has been used to represent x. The P in the name has been inspired from the play button of a music player. All in all, a colorful logo was created to match the personality of the brand.

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