Inlov is a skin & hair care brand to be launched in the Indian market. It is a clean label brand which aspires to disrupt the naturals category.


The process of creation for Inlov started with defining the product, its features & values and then understanding which customer it would speak to. We created customer personas, defined the brand key, promises, guardrails, etc to create a beautiful brand story. The brand name itself was conceptualised based on the central brand thought of self love & acceptance. We can't wait for the brand to launch in the Indian market!

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