Redseer is one of the leading research companies in India. We engaged with them, along with BigBasket, to design their report on the FMCG industry in the digital times.


The report was a very extensive one with different product categories. This was a significant task in data visualisation since there was a lot of information that had to be represented in a way that the readers understood. We spent a lot of time planning and categorising the types of data, charts & infographics. Once prepared, we brought in the filter of the product category such that each section would retain an individuality while being consistent entirely. The result was a professional looking, yet colorful report that readers would enjoy!

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