Redseer is one of the leading research companies in India. We engaged with them, along with BigBasket, to design their report on the FMCG industry in the digital times.

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The report was a very extensive one with different product categories. This was a significant task in data visualisation since there was a lot of information that had to be represented in a way that the readers understood. We spent a lot of time planning and categorising the types of data, charts & infographics. Once prepared, we brought in the filter of the product category such that each section would retain an individuality while being consistent entirely. The result was a professional looking, yet colorful report that readers would enjoy!

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